Marketing Communications Salary in India - PayScale

Drive demand & brand awareness through strategic marketing initiatives & multi-channel campaigns.Optimise campaigns with data analysis & insights.Develop & manage content (social, articles, videos) & events aligned with goals.Support sales & SDRs with prioritisation, CRM, & outbound campaigns.Collaborate across teams for seamless execution & communication.Champion innovative strategies.5+ years of experience in B2B marketing with a focus on driving demand (field marketing, demand generation, growth marketing, ABM). Prior experience in SaaS is a plus.Tech-savvy marketer with experience using leading account-based marketing platforms (e.g., ZoomInfo MarketingOS, Rollworks, 6Sense, Demandbase, Terminus).Proven track record of contributing to pipeline growth and lead conversion (MQLs to SQLs).Team player with a strong sense of accountability and respect for colleagues.Strategic thinker with demonstrated skills in planning, managing, and executing projects.Communication master with excellent written and oral communication, including presentation skills.Data-driven decision maker with strong analytical abilities to leverage insights for strategic decisions.

Developing and implementing PR strategies: Responsible for developing and implementing PR strategies that align with the business goals and objectives. This involves identifying target audiences, crafting key messages, and selecting the most effective communication channels.Building and maintaining media relationships: Responsible for building and maintaining relationships with journalists, editors, influencers, and thought leaders. This involves identifying the right contacts, pitching stories, and securing media opportunities.Managing crisis communications: Responsible for managing crisis communications and issues management. This involves developing crisis communication plans, monitoring and responding to issues, and providing guidance to the executive leadership team.Creating compelling content: Responsible for creating compelling content and messaging for internal and external audiences. This involves writing press releases, talking points, speeches, pitches, and other communications materials.Planning and executing events: Responsible for planning and executing events that support the brand's initiatives and programs. This involves identifying event opportunities, developing event plans, and managing event logistics.Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertisingMaintaining our social media presence across all digital channelsMeasuring and reporting on the performance of all digital marketing campaignsIdentify trends and insights, and optimize spend and performance based on the insightsBrainstorm new and creative growth strategiesCollaborate with internal teams to create landing pages and optimize user experienceMinimum 5+ years of relevant expereince in digital brand building and PR communications Strictly from FMCG or D2C background Excellent written and verbal communication skills, with the ability to influence and collaborate with cross-functional teamsStrong knowledge of digital marketing strategies, including SEO, SEM, social media marketing, email marketing, content marketing

Develop and implement a comprehensive brand strategy that aligns with the company's overall business objectives. This includes defining brand positioning, target audience, and competitive differentiation.Collaborate with cross-functional teams, including Sales, Product Development, Supply Chain, and Finance, to ensure alignment and support for brand initiatives.Collaborate with cross-functional teams, including Sales, Product Development, Supply Chain, and Finance, to ensure alignment and support for brand initiatives.Ensure brand consistency and compliance with brand guidelines across all marketing and communication channels.Build and lead a high-performing brand team, providing guidance, mentor ship, and performance feedback to team members10-15 years of relevant brand management experienceMaster's degree in Marketing, Business Administration, or a related fieldPossess excellent interpersonal, communication (written & oral) and organisational skills

DESCRIPTIONWe are looking for an experienced commerce professional to manage operations and process optimisation for our Digital Shared Services Marketing team. This individual should enjoy a fast-paced environment where they can affect the customer experience and be an instrumental part of expanding our foot print into multiple digital teams.- The role will require the candidate to quickly understand the marketing tools, operation and business.- Troubleshoot and drive resolutions to ensure reliable and operationally effective work flow; improve processes and reduce discrepancies- Execute marketing campaigns across various platforms - Perform deep-dive on the KPIs and report out the findings- Perform quality check to qualify user experience. Candidate need to use software tools for quality audit, content editing and data capture- Work with various teams (e.g. Marketing, program teams) to help drive tools and process improvements that affect marketing workflows- Drive appropriate data oriented analysis, adoption of technology solutions and process improvement projects to achieve operational and business goals- Manage stakeholder communication across multiple lines of business on operational milestones, process changes and escalations- You exhibit expertise on different SOPs & prove ability to determine right usage when required.- You leverage your expertise to build collaborations with internal teams to contribute on team goals.- Exhibits proficiency in business communication to be clear & concise in verbal and written communication.- You identify blockers to processes and escalate issues via appropriate channels. You also follow through on resolutions or flag it to the right POCs.We are open to hiring candidates to work out of one of the following locations:Chennai, TN, INDBASIC QUALIFICATIONS- 5+ years of sales or account management experience- 5+ years of digital advertising and client facing roles experience- Experience with Excel- Experience analyzing data and best practices to assess performance driversPREFERRED QUALIFICATIONS- Knowledge of e-commerce and the book industry

Does your motivation come from challenges and working in a dynamic environment? Do you thrive in a working environment where close collaboration with key stakeholders and strategic alignment is essential? Do you have a can:do attitude with continuous improvement as one of your career objectives? Then we might have the right position for you. Apply now and join a growing team, working in an international environment.About the DepartmentThe Commercial and Corporate affairs department is responsible for creating insights to launch a product, Market intel, Forecasting, Multichannel customer engagement planning, Global Brand Strategy and Tactics. Comprising of Project Management, Brand Management, Brand Communications, Life cycle Management of a product.The PositionAs a Senior Marketing Automation Manager, the key responsibilities include, building and executing multichannel/digital campaigns based on OCE:Digital and SFMC suite of features and functionalities. Collect relevant data for campaign analysis and reporting to markets and close collaboration with relevant stakeholders to ensure efficient set:up and execution of multichannel campaigns.:Building and executing timely multichannel campaigns in OCE:Digital/SFMC. Utilisation of relevant features/functionalities such as data studio, automation studio and Journey Builder to build successful campaigns. Process testing of high:priority updates from OCE:Digital to ensure they are working properly.:Work with and guide stakeholders in building optimal campaign strategy. Secure close collaboration with Multichannel Campaign Partners, Campaign Project Manager and Content Hub Partner (in:house production partner). Develop and implement A/B testing strategies to drive higher performance of content.:Have a solid understanding of and experience with Salesforce suite + functionalities to build highly relevant and engaging Multichannel campaigns, including but not limited to email studio, automation studio and journey builder. :Working understanding of JavaScript/jQuery, HTML5/CSS3(Complex Email/Landing Pages Responsive Development).Qualifications:Master's degree or above in relevant area. :7:10 years of proven track record as a Marketing Automation specialist in a similar sized company. :Salesforce consultant or developer certification is a requirement. :Potential experience with other campaign management and automation tools such as Eloqua, Adobe Campaign Manager, Hub Spot etc is an added advantage.:Strong communication and collaboration skills (written/verbal) : should be able to translate marketing requirements into functional campaigns.:Experience as Business Analyst is a plus.:Data management; building data extension/segments, experience preparing data for importing/uploading and familiarity with data import tools.:Experience with SQL, AMPscript, HTML5/CSS3 and other coding languages like Javascript/jQuery, SSJS is a necessary.:Self:motivated, strong attention to detail, and focused on delivering the best possible experience for our customers (Healthcare Professions).:Ability to work in a fast:paced, results:oriented climate; across functional areas and multiple locations.:Proven analytical and problem:solving skills.Working at Novo NordiskWe are a proud life:science company, and life is our reason to exist. We're inspired by life in all its forms and shapes, ups and downs, opportunities, and challenges. For employees at Novo Nordisk, life means many things : from the building blocks of life that form the basis of ground:breaking scientific research, to our rich personal lives that motivate and energise us to perform our best at work. Ultimately, life is why we're all here : to ensure that people can lead a life independent of chronic disease.ContactTo submit your application, please upload your CV online (click on Apply and follow the instru

Summary:This position assist to the Site Leader and is responsible for internal/external communication coordination in the company, in particular supporting the development of our brand presence in Gurugram; as well as keeping up to date and organizing Site Leader's calendar, scheduling meetings and conference calls with clients, business partners and internal personnel. This position is responsible for business trips planning, events, meetings organization. Responsibilities: Communications Coordination:Gather and generate new information and ideas for articles, events, etc. and ensure coordination with internal departments. :Write, edit and coordinate internal and external communications flow (intranet page, newsletters, webpages, emails etc.). :Monitor, manage and increase our presence on social media channels (LinkedIn, Facebook etc.):Develop and be part of company's employer branding strategy and projects in alignment with the HR department. :Analyze company's and competitors' actions and employer branding in social media.:Order and manage employer branding related materials.Assistant to Site Leader:Organize events: business trips, meetings, workshops, business partner visits, training and team building.:Responsible for managing the local arrangements for individual and group visitors, to include transfers, local hotels, meeting facilities, business dinners etc.:Organize and keep up to date the Site Leader's calendar, scheduling meetings and conference calls with clients, business partners and internal personnel :Assist to Site Leader by performing other related duties. Essential Functions of the Role**:stylemargin:bottom:13.0px::Prolonged sitting :Frequent telephone calls :Local travel Work Experience Requirements:Prior experience of minimum 5 years in handling administrative or similar tasks.:Previous working experience in communication field preferred with a focus on building brand presence. Education Requirements:Bachelor's degree in communications, Business Administration or related Specialized Skills/Technical Knowledge::Proficient computer skills, including Microsoft Office Suite (Word, PowerPoint, and Excel); :Scheduling appointments/updating calendars. :Highly organized multitasker who works well in a fast:paced environment:Willingness to learn and to grow with the company as its GBS Gurugram operation expands.:Excellent written and verbal communication skillsLocal Specifications (English and Local Language)::Excellent communication skills (English)Location : GurugramWork Mode : Hybrid

Are you an expert in marketing automation? Do you have experience in executing multichannel campaigns? We are looking for a Sr. Associate Marketing Automation Manager to join our team in the Commercial GBS department at Novo Nordisk. If you are ready for a new challenge, read on and apply today for a life:changing career.The positionAs a Sr. Associate Marketing Automation Manager, you will::Shift Timing : 12:00PM to 8:30PM.:Build and execute multichannel campaigns on Sales force marketing cloud to engage our customers effectively.:Manage stakeholders and collaborate with cross:functional teams and master the local data model to ensure accurate and targeted marketing efforts.:Be the subject matter expert in multichannel execution, providing guidance and support to the team.:Demonstrate independence and decision:making skills to drive successful marketing automation initiatives.QualificationsTo be successful in this role, you should have the following qualifications::Master's degree or above in Computer Science and Information technology.:Proven track record as a Salesforce Administrator or Marketing Automation specialist in a similar sized company for at least 4 years.:Experience with campaign management and automation tools such as MailChimp, Eloqua, Adobe Campaign Manager, Hub Spot, etc.:Strong communication and collaboration skills, able to translate marketing requirements into functional campaigns.:Experience as a Business Analyst is a plus.:Proficient in data management, building data extensions/segments, and preparing data for importing/uploading.:Familiarity with AMPscript and HTML.:Self:motivated with strong attention to detail, focused on delivering the best possible experience for our customers.:Ability to work in a fast:paced, results:oriented climate, collaborating across functional areas and multiple locations.:Proven analytical and problem:solving skills.About the departmentThe Commercial GBS department is responsible for creating insights to launch a product, market intelligence, forecasting, multichannel customer engagement planning, and global brand strategy and tactics. Our team consists of professionals in project management, brand management, brand communications, and life cycle management of products. Located at our headquarters, this fast:paced and dynamic department plays a crucial role in driving the success of our business.Working at Novo NordiskNovo Nordisk is a leading global healthcare company with a 100:year legacy of driving change to defeat serious chronic diseases. Building on our strong legacy within diabetes, we are growing massively and expanding our commitment, reaching millions around the world and impacting more than 40 million patient lives daily. All of this has made us one of the 20 most valuable companies in the world by market cap. Our success relies on the joint potential and collaboration of our more than 63,000 employees around the world. We recognize the importance of the unique skills and perspectives our people bring to the table, and we work continuously to bring out the best in them. Working at Novo Nordisk, we're working toward something bigger than ourselves, and it's a collective effort. Join us Together, we go further. Together, we're life changing.Contact and DeadlineFor further information or get to know us better by visiting novonordisk/careers. Apply by 30th May 2024.We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.At Novo Nordisk we recognize that it is no longer good enough to aspire to be the best company in the world. We need to aspire to be the best company for the world and we know that this is only possible with talented employees with diverse perspectives, backgrounds and cultures. We are therefore committed to creating an inclusive cultur

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SHRI SAI INSTITUTE (Rotini, Sec 3) Requires Digital Marketing Executives Required Digital marketing candidate who can handle digital promotions on social media. Job Skills: Perfect knowledge of all Digital Media Promotion (Facebook, Instagram, Youtube, T

DESCRIPTIONAre you looking to transform the way India buys and sells and eventually change millions of lives? Do you want to work at a team where you are the owner, where you are encouraged to build, and where you have the autonomy to push boundaries? Amazon runs a highly successful Events program offering customers and sellers compelling value propositions via large tent pole (e.g. Diwali) and non-festive (e.g. Jan, May, Aug ARTs) events around the year. We are looking for a strong Sr. Program Manager with the vision, and operational capability to build and deliver high fidelity events. You will work closely with key stakeholders to plan and execute these. This role is inherently high-visibility and cross-functional, requiring synergy and influence with many consumer business units across Amazon. A successful candidate will be highly organized, analytical, excel at managing and influencing broad stakeholder groups, able to work extremely effectively in a complex organization, and adept at synthesizing a variety of inputs into a successful event. This will require excellent written and oral communication skills, data-driven analyses and insights, excellent business judgment, strong interpersonal skills, deep curiosity about how things work, and a passion for customers. S/he must enjoy context-switching and operating at all levels of the organization to deliver results. A successful candidate will be a thought leader who inspires other teams by example to invent and execute on behalf of Amazon’s customers. Key responsibilities: This role is responsible for not only running high fidelity events but more importantly, invent and simplify on behalf of various operational teams. This includes identifying and driving significant efficiency improvement and effort reduction via new processes and / or process improvement across multiple teams. The ARTs Program Manager role demands a high degree of adherence to the “Plan – Execute – Manage – Monitor” framework. - Planning includes - (a) conceptualization and alignment on event construct (b) goal setting and goal handshakes for the event in collaboration with category, traffic finance and XCM teams, (c) setting up and aligning the stakeholders on the event playbook. - Execution includes - (a) ensuring teams deliver to the playbook and manage deviations where required, (b) tracking and reporting against key milestones. - Managing includes - (a) issue and conflict resolution, (b) assisting in experimentation plans. - Monitoring includes (a) running the virtual conference rooms, (b) establishing mechanisms to close the loop on AIs emanating from the standups, and (c) ensure any deviation in leading indicators for the event or red flags are communicated and addressed. The role is cross functional requiring the incumbent to work closely with L7 and L8 leaders in Category, Deals, XCM, S&OP, CS, Affordability, Prime, Tech and Program teams to drive alignment and ensure timely closures on milestones to successfully deliver an event. We are open to hiring candidates to work out of one of the following locations:Bengaluru, KA, INDBASIC QUALIFICATIONS- 5+ years of professional non-internship marketing experience- Experience using data and metrics to drive improvements- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)- Experience building, executing and scaling cross-functional marketing programs- Experience communicating results to stakeholders- Experience leading go-to-market for consumer software or hardware product launchesPREFERRED QUALIFICATIONS- Experience using any of SQL or other analytical tools for conducting data analysis- Experience with customer segmentation, profiling, and targeting