Marketing Communications Assistant Salary in India - PayScale

Biz Molecules: Digital Marketing HR Consultancy At Biz Molecules, we specialize in bridging the gap between digital marketing talent and the companies that need them. As a pioneering HR consultancy dedicated to the digital marketing sector, we understan

Drive demand & brand awareness through strategic marketing initiatives & multi-channel campaigns.Optimise campaigns with data analysis & insights.Develop & manage content (social, articles, videos) & events aligned with goals.Support sales & SDRs with prioritisation, CRM, & outbound campaigns.Collaborate across teams for seamless execution & communication.Champion innovative strategies.5+ years of experience in B2B marketing with a focus on driving demand (field marketing, demand generation, growth marketing, ABM). Prior experience in SaaS is a plus.Tech-savvy marketer with experience using leading account-based marketing platforms (e.g., ZoomInfo MarketingOS, Rollworks, 6Sense, Demandbase, Terminus).Proven track record of contributing to pipeline growth and lead conversion (MQLs to SQLs).Team player with a strong sense of accountability and respect for colleagues.Strategic thinker with demonstrated skills in planning, managing, and executing projects.Communication master with excellent written and oral communication, including presentation skills.Data-driven decision maker with strong analytical abilities to leverage insights for strategic decisions.

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Developing and implementing PR strategies: Responsible for developing and implementing PR strategies that align with the business goals and objectives. This involves identifying target audiences, crafting key messages, and selecting the most effective communication channels.Building and maintaining media relationships: Responsible for building and maintaining relationships with journalists, editors, influencers, and thought leaders. This involves identifying the right contacts, pitching stories, and securing media opportunities.Managing crisis communications: Responsible for managing crisis communications and issues management. This involves developing crisis communication plans, monitoring and responding to issues, and providing guidance to the executive leadership team.Creating compelling content: Responsible for creating compelling content and messaging for internal and external audiences. This involves writing press releases, talking points, speeches, pitches, and other communications materials.Planning and executing events: Responsible for planning and executing events that support the brand's initiatives and programs. This involves identifying event opportunities, developing event plans, and managing event logistics.Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertisingMaintaining our social media presence across all digital channelsMeasuring and reporting on the performance of all digital marketing campaignsIdentify trends and insights, and optimize spend and performance based on the insightsBrainstorm new and creative growth strategiesCollaborate with internal teams to create landing pages and optimize user experienceMinimum 5+ years of relevant expereince in digital brand building and PR communications Strictly from FMCG or D2C background Excellent written and verbal communication skills, with the ability to influence and collaborate with cross-functional teamsStrong knowledge of digital marketing strategies, including SEO, SEM, social media marketing, email marketing, content marketing

Develop and implement a comprehensive brand strategy that aligns with the company's overall business objectives. This includes defining brand positioning, target audience, and competitive differentiation.Collaborate with cross-functional teams, including Sales, Product Development, Supply Chain, and Finance, to ensure alignment and support for brand initiatives.Collaborate with cross-functional teams, including Sales, Product Development, Supply Chain, and Finance, to ensure alignment and support for brand initiatives.Ensure brand consistency and compliance with brand guidelines across all marketing and communication channels.Build and lead a high-performing brand team, providing guidance, mentor ship, and performance feedback to team members10-15 years of relevant brand management experienceMaster's degree in Marketing, Business Administration, or a related fieldPossess excellent interpersonal, communication (written & oral) and organisational skills

DESCRIPTIONWe are looking for an experienced commerce professional to manage operations and process optimisation for our Digital Shared Services Marketing team. This individual should enjoy a fast-paced environment where they can affect the customer experience and be an instrumental part of expanding our foot print into multiple digital teams.- The role will require the candidate to quickly understand the marketing tools, operation and business.- Troubleshoot and drive resolutions to ensure reliable and operationally effective work flow; improve processes and reduce discrepancies- Execute marketing campaigns across various platforms - Perform deep-dive on the KPIs and report out the findings- Perform quality check to qualify user experience. Candidate need to use software tools for quality audit, content editing and data capture- Work with various teams (e.g. Marketing, program teams) to help drive tools and process improvements that affect marketing workflows- Drive appropriate data oriented analysis, adoption of technology solutions and process improvement projects to achieve operational and business goals- Manage stakeholder communication across multiple lines of business on operational milestones, process changes and escalations- You exhibit expertise on different SOPs & prove ability to determine right usage when required.- You leverage your expertise to build collaborations with internal teams to contribute on team goals.- Exhibits proficiency in business communication to be clear & concise in verbal and written communication.- You identify blockers to processes and escalate issues via appropriate channels. You also follow through on resolutions or flag it to the right POCs.We are open to hiring candidates to work out of one of the following locations:Chennai, TN, INDBASIC QUALIFICATIONS- 5+ years of sales or account management experience- 5+ years of digital advertising and client facing roles experience- Experience with Excel- Experience analyzing data and best practices to assess performance driversPREFERRED QUALIFICATIONS- Knowledge of e-commerce and the book industry

About Lubrizol The Lubrizol Corporation, a Berkshire Hathaway company, is a specialty chemical company whose science delivers sustainable solutions to advance mobility, improve wellbeing and enhance modern life. Founded in 1928, Lubrizol owns and operates more than 100 manufacturing facilities, sales, and technical offices around the world and has about 8,000 employees. For more information, visit Lubrizol. We value diversity in professional backgrounds and life experiences. By enabling a consistent, unbiased, and transparent recruitment process, Lubrizol seeks to create a positive experience for candidates so we can get to know them at their best. We recognise unique work and life situations and offer flexibility, ensuring our employees feel engaged and fulfilled in every aspect of life.Summary of the Role:- To provide executive level administrative support to C and MD and Business team.- Responsible for Program Management / MIS / Governance for C and MD's officeResponsibilities / Accountabilities: Manage administrative activities for MD's office.- Ensure that guidance and appropriate support is given to MD's office in terms of Travel related Arrangements and hosting Official Delegates/Clients Meeting the MD- Scheduling of meetings : Leadership team meeting, employee communication meetings, business reviews, anchoring events etc.- Manage or guide the reception duties or travel related duties through the team.Program Management/ MIS / Governance Support : Anchor the processes for C and MD's office.- Directly communicate to all stakeholders who are accountable for projects/other strategic initiatives driven by the MD's office.- Manage Governance and ensure stakeholders/team leads are held accountable for timely submissions- Develop and maintain top level review mechanisms, and ensure that periodic reviews and proceeds from the reviews are followed up .- Ensure that analytics required by the MD directly are prepared by the responsible team members/ stakeholders and kept ready for critical meetings and decisions.- Prepare Presentations, Townhall Presentations, Communication meetings etc that are required from the MDs office with appropriate inputs from the required stakeholders.- Maintaining MIS as per the guidelines of MD- Ensure that all costs pertaining the MD's cost center are raised and managed and kept track of.- Collaborate with business teams like product/sales/marketing and work with them and the MD to remove hindrances or bottlenecks that impacts the outcome.Events for the MD's office/for sales and Products teamTo manage end to end aspect for business in terms of events, seminars, conferences, etc with support from Business.- Support the business team to drive large scale employee engagement activities.Requirements (education, experience, competencies and specific job requirements):- Post graduation or MBA in Business Analytics and Administration- 7:8 years as Senior Executive Assistant. Exposure in Administration in an MNC will be an added advantage.- Proficiency in operating Advanced MS Office- Process and system oriented- Excellent Verbal and Written communication skills- Problem solving ability- Good at co:ordinationReady for your next career step? Apply today and lets shape the future together.It's an exciting time to be part of Lubrizol. Lubrizol is not staying put. We are continually learning and evolving. Our passion delivers our success - not only for Lubrizol but for those who count on us every day: our employees, customers, and communities.As a diverse, global team, we work together to solve some of the world's most pressing challenges. We impact everyday lives through science only Lubrizol can deliver, and we never stop pushing to do it better.One of the founding principles of The Lubrizol Corporation more than 90 years ago

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The key responsibility will be to drive demand via all the online activities. This is also a chance for you to elevate your profile to a Head of Marketing role.Build and manage acquisition campaigns across various channels including social, SEM, and display to drive revenue and increase ROI.Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis.Identify marketing performance issues and pinpoint the root cause analysis with the help of analytics tools such as Google Analytics.Effectively communicate complicated analyses by developing easy-to-use reporting or visualization dashboards (demand funnel, marketing planning and budgeting, marketing ROI, operational efficiency, campaign impact, awareness, events, and strategic KPIs).Understand new and relevant KPI metrics requirements for performance management and optimization purposes.Work with creative and marketing teams to test strategies and innovation.Deliver quantifiable improvements in ROI and cost per conversion (CPA) across all channels.8-12 years of experience in digital marketing, driving growth and demand.The candidate should come with experience working in a B2B SaaS setup.Hands-on experience, and willingness to be an IC/ build a team, depending upon the business requirementsExperience working in a 1-10 setup is good to haveOpen to a 4 day WFO model, based out of Bangalore