Marketing Communications Specialist Salary in India - PayScale

Biz Molecules: Digital Marketing HR Consultancy At Biz Molecules, we specialize in bridging the gap between digital marketing talent and the companies that need them. As a pioneering HR consultancy dedicated to the digital marketing sector, we understan

Drive demand & brand awareness through strategic marketing initiatives & multi-channel campaigns.Optimise campaigns with data analysis & insights.Develop & manage content (social, articles, videos) & events aligned with goals.Support sales & SDRs with prioritisation, CRM, & outbound campaigns.Collaborate across teams for seamless execution & communication.Champion innovative strategies.5+ years of experience in B2B marketing with a focus on driving demand (field marketing, demand generation, growth marketing, ABM). Prior experience in SaaS is a plus.Tech-savvy marketer with experience using leading account-based marketing platforms (e.g., ZoomInfo MarketingOS, Rollworks, 6Sense, Demandbase, Terminus).Proven track record of contributing to pipeline growth and lead conversion (MQLs to SQLs).Team player with a strong sense of accountability and respect for colleagues.Strategic thinker with demonstrated skills in planning, managing, and executing projects.Communication master with excellent written and oral communication, including presentation skills.Data-driven decision maker with strong analytical abilities to leverage insights for strategic decisions.

Developing and implementing PR strategies: Responsible for developing and implementing PR strategies that align with the business goals and objectives. This involves identifying target audiences, crafting key messages, and selecting the most effective communication channels.Building and maintaining media relationships: Responsible for building and maintaining relationships with journalists, editors, influencers, and thought leaders. This involves identifying the right contacts, pitching stories, and securing media opportunities.Managing crisis communications: Responsible for managing crisis communications and issues management. This involves developing crisis communication plans, monitoring and responding to issues, and providing guidance to the executive leadership team.Creating compelling content: Responsible for creating compelling content and messaging for internal and external audiences. This involves writing press releases, talking points, speeches, pitches, and other communications materials.Planning and executing events: Responsible for planning and executing events that support the brand's initiatives and programs. This involves identifying event opportunities, developing event plans, and managing event logistics.Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertisingMaintaining our social media presence across all digital channelsMeasuring and reporting on the performance of all digital marketing campaignsIdentify trends and insights, and optimize spend and performance based on the insightsBrainstorm new and creative growth strategiesCollaborate with internal teams to create landing pages and optimize user experienceMinimum 5+ years of relevant expereince in digital brand building and PR communications Strictly from FMCG or D2C background Excellent written and verbal communication skills, with the ability to influence and collaborate with cross-functional teamsStrong knowledge of digital marketing strategies, including SEO, SEM, social media marketing, email marketing, content marketing

DESCRIPTIONWe are looking for an experienced commerce professional to manage operations and process optimisation for our Digital Shared Services Marketing team. This individual should enjoy a fast-paced environment where they can affect the customer experience and be an instrumental part of expanding our foot print into multiple digital teams.- The role will require the candidate to quickly understand the marketing tools, operation and business.- Troubleshoot and drive resolutions to ensure reliable and operationally effective work flow; improve processes and reduce discrepancies- Execute marketing campaigns across various platforms - Perform deep-dive on the KPIs and report out the findings- Perform quality check to qualify user experience. Candidate need to use software tools for quality audit, content editing and data capture- Work with various teams (e.g. Marketing, program teams) to help drive tools and process improvements that affect marketing workflows- Drive appropriate data oriented analysis, adoption of technology solutions and process improvement projects to achieve operational and business goals- Manage stakeholder communication across multiple lines of business on operational milestones, process changes and escalations- You exhibit expertise on different SOPs & prove ability to determine right usage when required.- You leverage your expertise to build collaborations with internal teams to contribute on team goals.- Exhibits proficiency in business communication to be clear & concise in verbal and written communication.- You identify blockers to processes and escalate issues via appropriate channels. You also follow through on resolutions or flag it to the right POCs.We are open to hiring candidates to work out of one of the following locations:Chennai, TN, INDBASIC QUALIFICATIONS- 5+ years of sales or account management experience- 5+ years of digital advertising and client facing roles experience- Experience with Excel- Experience analyzing data and best practices to assess performance driversPREFERRED QUALIFICATIONS- Knowledge of e-commerce and the book industry

Does your motivation come from challenges and working in a dynamic environment? Do you thrive in a working environment where close collaboration with key stakeholders and strategic alignment is essential? Do you have a can:do attitude with continuous improvement as one of your career objectives? Then we might have the right position for you. Apply now and join a growing team, working in an international environment.About the DepartmentThe Commercial and Corporate affairs department is responsible for creating insights to launch a product, Market intel, Forecasting, Multichannel customer engagement planning, Global Brand Strategy and Tactics. Comprising of Project Management, Brand Management, Brand Communications, Life cycle Management of a product.The PositionAs a Senior Marketing Automation Manager, the key responsibilities include, building and executing multichannel/digital campaigns based on OCE:Digital and SFMC suite of features and functionalities. Collect relevant data for campaign analysis and reporting to markets and close collaboration with relevant stakeholders to ensure efficient set:up and execution of multichannel campaigns.:Building and executing timely multichannel campaigns in OCE:Digital/SFMC. Utilisation of relevant features/functionalities such as data studio, automation studio and Journey Builder to build successful campaigns. Process testing of high:priority updates from OCE:Digital to ensure they are working properly.:Work with and guide stakeholders in building optimal campaign strategy. Secure close collaboration with Multichannel Campaign Partners, Campaign Project Manager and Content Hub Partner (in:house production partner). Develop and implement A/B testing strategies to drive higher performance of content.:Have a solid understanding of and experience with Salesforce suite + functionalities to build highly relevant and engaging Multichannel campaigns, including but not limited to email studio, automation studio and journey builder. :Working understanding of JavaScript/jQuery, HTML5/CSS3(Complex Email/Landing Pages Responsive Development).Qualifications:Master's degree or above in relevant area. :7:10 years of proven track record as a Marketing Automation specialist in a similar sized company. :Salesforce consultant or developer certification is a requirement. :Potential experience with other campaign management and automation tools such as Eloqua, Adobe Campaign Manager, Hub Spot etc is an added advantage.:Strong communication and collaboration skills (written/verbal) : should be able to translate marketing requirements into functional campaigns.:Experience as Business Analyst is a plus.:Data management; building data extension/segments, experience preparing data for importing/uploading and familiarity with data import tools.:Experience with SQL, AMPscript, HTML5/CSS3 and other coding languages like Javascript/jQuery, SSJS is a necessary.:Self:motivated, strong attention to detail, and focused on delivering the best possible experience for our customers (Healthcare Professions).:Ability to work in a fast:paced, results:oriented climate; across functional areas and multiple locations.:Proven analytical and problem:solving skills.Working at Novo NordiskWe are a proud life:science company, and life is our reason to exist. We're inspired by life in all its forms and shapes, ups and downs, opportunities, and challenges. For employees at Novo Nordisk, life means many things : from the building blocks of life that form the basis of ground:breaking scientific research, to our rich personal lives that motivate and energise us to perform our best at work. Ultimately, life is why we're all here : to ensure that people can lead a life independent of chronic disease.ContactTo submit your application, please upload your CV online (click on Apply and follow the instru

Do you want to help solve the worlds most pressing challenges? Feeding the worlds growing population and slowing climate change are two of the worlds greatest challenges. AGCO is a part of the solution Join us to make your contribution.AGCO is looking to hire candidates for the position of eCommerce Optimization and Testing Specialist.This pivotal role will be instrumental in driving AGCOs digital transformation by optimizing the eCommerce platform to maximize conversion rates and enhance overall user experience. The successful candidate will possess a unique blend of analytical prowess, creative thinking, and a deep understanding of user behavior to deliver measurable improvements in conversion metrics. This role will also involve leading the testing of new website enhancements to ensure seamless end:to:end user journeys without barriers or bugs.Your Impactstylemargin:bottom:11.0px::End:to:End User Acceptance Testing: Lead the thorough testing of newly deployed website enhancements, ensuring alignment with the initial brief and a bug:free user experience. :In:Depth User Behavior Analysis: Utilize advanced analytics tools such as Google Analytics, Hotjar, and A/B testing platforms to conduct comprehensive analysis of user behavior and conversion funnels. :Conversion Rate Optimization (CRO): Identify opportunities for improving conversion rates across digital channels including website, landing pages, emails, and digital advertising campaigns. :A/B Testing and Experimentation: Lead the development and execution of A/B tests, multivariate tests, and other experiments to optimize website elemen such as headlines, call:to:action buttons, forms, and checkout processes. :Cross:Functional Collaboration: Collaborate closely with cross:functional teams including marketing, design, product management, and IT to implement CRO initiatives and ensure alignment with overall business goals. :Test Result Analysis and Insights: Monitor and analyze test results to derive actionable insights and recommendations for ongoing optimization efforts. :Continuous Research and Innovation: Stay informed about industry best practices, emerging trends, and innovative CRO techniques to drive continuous improvement and stay ahead of the curve. :UX/UI Collaboration: Work closely with UX/UI designers and developers to implement CRO strategies through wireframing, prototyping, and user testing. :Stakeholder Reporting: Provide comprehensive reports to key stakeholders on the outcomes of user behavior research and testing, offering actionable insights to drive decision:making. :Support to eCommerce Insights Analyst: Collaborate with the eCommerce Insights Analyst to report on key eCommerce metrics such as conversion rates and revenue growth. Your Experience and Qualificationsstylemargin:bottom:11.0px::Bachelors degree in marketing, business, statistics, or related field. :Minimum of 8 years of experience in online/digital consumer marketing/B2C/eCommerce industries. :Proven experience in conversion rate optimization, A/B testing, and web analytics. :Strong analytical skills with the ability to interpret data and derive actionable insights. :Proficiency in Google Analytics, Google Tag Manager, and A/B testing platforms (e.g., Optimizely, VWO, or similar). :Experience with UX/UI design principles and tools (e.g., Adobe XD, Sketch, Figma) preferred. :Excellent communication skills with the ability to present findings and recommendations to stakeholders at all levels. :Detail:oriented with a strong focus on delivering measurable results and driving continuous improvement. :Ability to thrive in a fast:paced, collaborative environment and manage multiple projects simultaneously. :Proficiency in English is required :5+ years of Global experience driving enterprise level support. :Flexibility in working at different time zones to part

We help the world run betterOur company culture is focused on helping our employees enable innovation by building breakthroughs together. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose:driven and future:focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from. Apply nowWhat youll do:Executing Targeted Outbound Campaigns via phone, chat and email. For targeted outbound campaigns, leads will be qualified according to the applicable methodology, and handed over to Sales using standard global process.Accelerating pipeline and increasing conversion by executing programmatic recycled (discontinued / disqualified leads) and reconstituted nurturing (aged pipeline),Nurturing leads received from other demand generation functions and progressing stalled pipeline.:For targeted outbound campaigns, leads will be qualified according to the applicable methodology, and handed over to Sales using standard global process.:Digital Sales Development Associate generates and qualifies leads through proper means, and nurtures aging leads and opportunities, and eventually hands over fully qualified leads to their assigned account executives for further sales progress.:The Digital Sales Development Associate will be co:located in the Digital Hub. They will join territory and account planning to support the team and will be the future candidate pool for transition into sales roles,Plan and execute call and e:mail activities to generate leads using the most efficient means together with manager/expert.:Support and cooperate with Corporate Marketing, Field Marketing, Solution Specialists and Account Executives andAlign with Sales colleagues for most effective territory planning and execution, covering all routes to market.:Generate and qualify leads through proper means (cold calling, phone campaigns, email actions, etc.) in alignment with management and Pass qualified leads to Sales resource for opportunity management and execution.:Regularly review lead pipeline and progression. Proactively give qualitative and quantitative feedback to Marketing on campaigns using standard procedures and reports,Assist in activities to enhance demand generation and product/solution skills.:Be active part of either classroom, e:learning, virtual classroom or mentor:lead activities,Complete and validate all requested enablement in a timely manner.What you bring:Degree in Engineering or Master of Business Administration (MBA):Strong client:facing experience and well:developed customer focus:Solid oral and written communication skills, with the demonstrated ability to communicate complex technical topics to management and non:technical audiences:Experience in SAP Implementation project is an added advantage:3+ years of experience in Demand Generation or Inside Sales environment:Preferably Digital (Remote) Experience, specifically in high volume of customer facing experience, phone:centric work:High volume activity working environments, involving phone and a CRM/ Contact Management System.:Fluency in English and Fluency in any other regional language preferredMeet your teamThe Digital Sales Development team guides and influences customers to take informed decisions in the early stages of their digital transformation journey by creating a world:class engagement experience. This team is responsible for building and nurturing pipeline of sales opportunities and incremental revenue aligned with the Sales and Marketing teams, focusing on prospecting into the SAP install base and net new name accounts, while nurturing leads into qualified opportunities withi

Department: Global Medical Affairs.Are you a proven leader who can set direction and drive team performance? Do you have expertise in driving medical affairs strategy and tactics across therapeutic areas with a focus on diabetes, obesity and cardiometabolic portfolio? Then we might have the right position for you. We are looking for a Specialist : strategy and Operational Excellence who is excited about joining a growing team, working in an international environment.About the departmentGlobal Medical Affairs, GBS (GMA GBS) is an extension of the Global Medical Affairs unit in Headquarters (HQ) in Denmark and is based out of Global Business Services (GBS), Bangalore, India. One of the team within GMA:GBS is Medical Affairs department including a sub:team for obesity portfolio and investigator sponsored studies (ISS) management. The team consists of highly motivated and experienced global medical advisors working with global teams cross functionally and medical affairs director areas based at HQ (Copenhagen, Denmark). This team is responsible for planning and executing the medical affairs strategy for products accountable by GMA:GBS (liraglutide 3.0 mg) and supporting the medical affairs strategic actions for the GLP:1 obesity portfolio and new therapy areas, currently managed by teams at Copenhagen, Denmark. Our core competencies are 1) Communicating scientific and medical knowledge on our products to the external scientific community and across the organization; 2) Evidence generation and support to clinical trial program across phases and newer therapy areas; 3) Publication planning: drive development of publications according to publication plan and strategy for each product/project in collaboration with the Global Publication Team; 4) KOL engagement activities: contribute to and execute global Health Care Professionals strategy, execute global meetings/advisory boards and support speakers in preparation for presentation of NN data at conferences and symposia 5) Medical educational events including symposiums at international congresses and stand:alone summits/virtual webinars ; 6) Internal Medical guidance : Support execution of global medical strategy, support alignment of relevant cross:functional business activities on specific product/project, support development of promotional materials initiated by Global Marketing. The PositionThe primary role of the person in this position is to function as a Business Partner in the Medical Affairs department. Driving projects and initiatives at a strategic and operational level, ensuring operational excellence and continuous improvement within the function. Drive operational excellence in Medical Affairs SOE (DK) department and Cross:functional collaboration across Medical Affairs SOE (DK), GMA:BLR and GMA:DK.stylemargin:bottom:11.0px::Manage, oversee and facilitate product transition activities across GMA:DK and GMA:BLR; managing, tracking and reporting on key milestones.:Ensure excellent project management, oversight and execution of strategic projects and initiatives.:Identify and drive initiatives for optimising ways of working and implement process improvements.:Collaborate closely with Business Partners in GMA:DK, especially those managing products in transition.:Oversee and manage project budgets in collaboration with key stakeholders.Qualificationsstylemargin:bottom:11.0px::Bachelors/master's degree in life sciences, business or relevant area.:6+ years of relevant work experience in cross functional Project Management or Consulting in the pharma industry.:Experience in and understanding of Medical Affairs, preferred.:Should have a passion for project management, stakeholder engagement and understand the link between science and business in the Pharma industry.:Organised, strategic and process oriented.:Strong communication skills.

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DESCRIPTIONAbout AmazonAmazon strives to be Earth's most customer-centric company where people can find and discover virtually anything they want to buy online. By giving customers more of what they want - low prices, vast selection, and convenience – Amazon continues to grow and evolve as a world-class e-commerce platform. Amazon's evolution from website to e-commerce partner to development platform is driven by the spirit of innovation that is part of the company's DNA. The world's brightest technology minds come to Amazon to research and develop technology that improves the lives of shoppers and sellers around the world.About the RoleAccount Management- Brand SpecialistAs a Brand Specialist you would be a part of Amazon Vendor Services (AVS) Team of Retail Business Services, you will have the exciting opportunity to help shape and deliver on a strategy for managing Amazon AVS vendors.AVS team is looking for a bright, customer centric, driven, and creative candidate to join our team. You will interface internally with leaders from our Retail and Vendor Services teams and will be responsible for all aspects of the vendor’s business with Amazon. You will engage directly with multiple internal teams to optimize the product line for key manufacturers (vendors) on Amazon. You will utilize a wide range of skills and work across major functional areas such as site merchandising, buying, inventory management, finance, operations and online marketing, to drive the performance of strategic vendor partners at Amazon. In this role you will be focused on operational aspects of managing the customer relationships with our vendors.You will conceive, create and analyze a wide range of marketing activities/campaigns to grow the vendor’s traffic, brand awareness, customer conversion, and revenue on Amazon. Also, you will look into operational aspects of vendor’s business with Amazon, root cause analysis of issues and opportunities affecting business. Timings will be as per EU shift, 12:00 pm IST to 9:00 pm IST Key job responsibilities• Establish long term partnerships with key vendor partners for the group of vendors handled.• Partnering with the Retail Category Team and build successful communication channels at all levels, set proper expectations, provide clear status communications, and manage towards a growth plan for the vendors.• Build and execute on a joint business plan that delivers on key business opportunities and relevant KPIs for the vendors and Amazon.• Conduct deep dive analysis on vendor issues and publish recommendations and action plans based on data to improve vendor experience.• Success will be measured by the performance of your vendors on input metrics and impact on creating a great customer experience for buying consumers.• Conduct regular WBRs, MBRs with the vendors, highlight business metric performance and building action plans. We are open to hiring candidates to work out of one of the following locations:Virtual Location - KABASIC QUALIFICATIONS· Minimum B2.2 level Spanish Language Certification is Mandatory, C1 preferred· 1+ years of account management, project or program management, buying experience, or in an operations rolePREFERRED QUALIFICATIONS· MBA/PGDM, equivalent post graduation· Minimum B2.2 level Spanish Language Certification is Mandatory, C1 preferred