Digital Marketing Communication Assistant Salary in Mumbai - PayScale

If you live and breath Digital Marketing, we want to talk to you...We, at OMLET Pvt Ltd,are looking for a Digital Marketing Associate to develop, implement, track and optimize our digital marketing campaigns across all digital channels.Your central goal is to help grow our brand's influence locally while also increasing brand loyalty and awareness.Plan and execute all digital marketing, marketing database, email, social media and display advertising campaignsDesign, build, execute and maintain our social media presence on all possible platformsExpected to follow best practices of content developmentBudget ManagementMeasure and report performance of all digital marketing campaigns and assess against goals (ROI)Brainstorm new and creative growth strategiesCollaborate with internal teams to create landing pages and optimize user experienceIdentify the latest trends and technologies affecting our industry.Evaluate important metrics that affect our website traffic, service quotas and target audienceFunctional Skills ::In:depth knowledge of various social media platforms, best practices, and website analyticsWorking knowledge of HTML, CSS, and JavaScript development and constraintsExcellent analytical skillsUp:to:date on the latest trends and technologies in digital marketingAttitudinal Skills ::Highly creative with experience in identifying target audience and devising digital campaigns that engage, inform, and motivateBullseye to hit the market at the right time

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Position Title Senior Analyst, Qualitative Research, Consumer Intelligence Function/Group Consumer & Market Insights (CMI) Location Mumbai Shift Timing Regular Role Reports to Assistant Manager/ Manager Remote/Hybrid/in-Office Hybrid About General Mills We make food the world loves: 100 brands. In 100 countries. Across six continents. With iconic brands like Cheerios, Pillsbury, Betty Crocker, Nature Valley, and Häagen-Dazs, we've been serving up food the world loves for 155 years (and counting). Each of our brands has a unique story to tell. How we make our food is as important as the food we make. Our values are baked into our legacy and continue to accelerate us into the future as an innovative force for good. General Mills was founded in 1866 when Cadwallader Washburn boldly bought the largest flour mill west of the Mississippi. That pioneering spirit lives on today through our leadership team who upholds a vision of relentless innovation while being a force for good. For more details check out http://www.generalmills.comGeneral Mills India Center is our global capability center in Mumbai that works as an extension of our global organization delivering business value, service excellence and growth, while standing for good for our planet and people. With our team of 1800+ professionals, we deliver superior value across the areas of supply chain, digital & technology, innovation, technology & quality, consumer & market intelligence, sales strategy & intelligence, global shared services, finance shared services and Human Resources Shared Services. For more details check out https://www.generalmills.co.in Job Overview The future of food will be created by those who best anticipate evolving consumer behavior. Consumer & Market Insights (CMI) collects, curates, and combines data, human behavior understanding, and empathy to achieve competitive advantage for General Mills.Our mission in CMI 'globally' is to be the spark that ignites growth acceleration, connecting insights and analytics to drive action.We drive business growth through a deep understanding of our consumers and our markets. Our goal is to illuminate growth opportunities and guide teams to activate behind them through consumer-led strategies and ideas.CMI Mumbai is an extension of General Mills CMI global organization, working closely with Growth Analytics & Foresights central teams, and all our GMI business segments i.e. North America Retail, Pet, International and North America Food Service, along with the CPW business (GMI's JV with Nestle). We are a young and dynamic team of ~100 and growing, with research, data, and analytical skills, with the unique opportunity to shape and scale capabilities across our global organization.The Consumer Intelligence team leads in-house consumer research, both primary (quantitative, qualitative) and secondary (scan/desk, social analytics) to understand and interpret consumer behavior. We are looking for a Senior Analyst to work closely on the in-house Qualitative capability. Someone who loves using data to tell stories and deeply understand stakeholder' needs and the business requirements to provide strategic insights. The role holder should be able to apply research methodologies effectively, manage global projects end to end, able to multi-task, demonstrate strong cross-functional collaboration and establish oneself as a trusted advisor to stakeholders. Key Accountabilities Project management and execution The candidate will be accountable for end-to-end project management which includes - Gaining expertise in using the tools developed in-house and by external vendors like QualSights, Voxpopme etc. Multitasking and managing multiple research projects end to end i.e. from designing a questionnaire, programming survey to analysis the data and reporting Developing knowledge and skills required to apply advanced research techniques in order to identify patterns and trends from the data Should be able to create a story out of the insights using compelling narratives, visuals, and data-driven evidence Should be able to proactively learn and apply new tools to find unique solutions to the business questions Vendor management The candidate must partner with external research agencies and ensure projects are completed within agreed timelines and as per agreed quality standardsStakeholder management Should proactively connect with internal stakeholders to understand their requirements, and suggest appropriate research methods to fulfill those requirements with minimum manager supervision Become a trusted advisor and the go-to person for the internal stakeholders, when they need guidance on answering research questions Is able to effectively communicate key findings to the stakeholders and the leadership team in meetings Minimum Qualifications •4 - 6 years of relevant experience in Qualitative research including experience in client management, discussion guide design, data analysis and reporting •Master's degree or MBA with specialization in Marketing or Market research • Must have strong written and verbal communication skills to effectively interact with stakeholders and team members • Should have experience in different research methodologies like In depth Interviews, Focus groups, Dairies, Projective Techniques etc. • Must be able to multitask and effectively manage multiple stakeholders, vendors and projects together • Should possess strong time management, teamwork, critical thinking, analytical, and influencing skills Preferred Qualifications •Has experience working with cross-functional teams • Should showcase an openness to learn, and willingness & drive to make meaningful business impact in all projects • An experience in building new capabilities or scaling up existing capabilities will be preferredSalary: . Date posted: 04/03/2024 01:17 PM

Job Description:Siemens Healthineers is seeking a results-driven and innovative Marketing Manager to lead our marketing efforts in the field of 'Point of Care Diagnostics'. Successful candidate will be responsible for driving pre-sales activations, executing digital campaigns for brand building and lead generation, managing e-commerce platforms to enhance sales opportunities and leading events - on ground activations etc. Additionally, the Marketing Manager will focus on building and optimizing the sales funnel by managing internal platform for end-to-end funnel management.Responsibilities:Pre-Sales Activations:Develop and implement strategies to generate interest and awareness about our point of care diagnostics products among target audiences.Coordinate pre-sales activities such as product demonstrations, workshops, and webinars to engage potential customers and drive interest in our solutions.Digital Campaign Management:Plan, execute, and optimize digital marketing campaigns across various channels, including social media, email, and online advertising, to enhance brand visibility and engagement.Re-purpose or create- to make compelling campaigns, including articles, videos, infographics, and social media posts, to promote our products and educate customers about their benefits.Lead Generation:Implement lead generation strategies to attract and capture qualified leads for our point of care diagnostics products.Work with presales team to optimize lead generation & conversion.Manage and optimize our presence on e-commerce platforms to drive sales and expand our customer base.Monitor product listings, pricing, and customer reviews to ensure a positive online brand reputation.Sales Funnel Building on ShareVille:Collaborate with the sales team to develop and optimize the sales funnel on ShareVille, focusing on lead qualification, nurturing, and conversion.Track and analyze key metrics related to the sales funnel performance, identify areas for improvement, and implement strategies to increase conversion rates.Relationship Management:Build and maintain strong relationships with key clients, stakeholders, and channel partners to enhance business opportunities and customer satisfaction.Collaborate with internal departments, including sales, finance, logistica to align sales strategies with overall business objectives.Performance Monitoring and Reporting:Monitor sales performance metrics, including sales targets, help drive business KPIs.Prepare regular business reports and presentations for senior management, highlighting achievements, challenges, and recommendations for future growth.Technical Expertise:Maintain a thorough understanding of Siemens Healthineers' Point of Care product portfolio.Stay updated on industry trends, competitive products, and emerging technologies related to Point of Care.Qualification(s):Bachelor's degree in marketing, Business Administration, or related field; MBA preferred.Proven experience in marketing roles within the healthcare industry, preferably in the field of point of care diagnostics.Strong understanding of digital marketing principles and techniques, with hands-on experience in executing digital campaigns and managing e-commerce platforms.Familiarity with tools and platforms such as Google Analytics, Facebook Ads Manager, and e-commerce marketplaces.Excellent communication skills and ability to create engaging content for digital channels.Analytical mindset with the ability to interpret data and drive actionable insights for marketing optimization.Experience in sales and working with sales teams, driving collaboration between marketing and sales is critical for success in this role.Salary: . Date posted: 04/19/2024 08:42 PM