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Brand PR and Digital Marketing | Global MNC
Michael Page, Mumbai
Developing and implementing PR strategies: Responsible for developing and implementing PR strategies that align with the business goals and objectives. This involves identifying target audiences, crafting key messages, and selecting the most effective communication channels.Building and maintaining media relationships: Responsible for building and maintaining relationships with journalists, editors, influencers, and thought leaders. This involves identifying the right contacts, pitching stories, and securing media opportunities.Managing crisis communications: Responsible for managing crisis communications and issues management. This involves developing crisis communication plans, monitoring and responding to issues, and providing guidance to the executive leadership team.Creating compelling content: Responsible for creating compelling content and messaging for internal and external audiences. This involves writing press releases, talking points, speeches, pitches, and other communications materials.Planning and executing events: Responsible for planning and executing events that support the brand's initiatives and programs. This involves identifying event opportunities, developing event plans, and managing event logistics.Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertisingMaintaining our social media presence across all digital channelsMeasuring and reporting on the performance of all digital marketing campaignsIdentify trends and insights, and optimize spend and performance based on the insightsBrainstorm new and creative growth strategiesCollaborate with internal teams to create landing pages and optimize user experienceMinimum 5+ years of relevant expereince in digital brand building and PR communications Strictly from FMCG or D2C background Excellent written and verbal communication skills, with the ability to influence and collaborate with cross-functional teamsStrong knowledge of digital marketing strategies, including SEO, SEM, social media marketing, email marketing, content marketing