Online Marketing Salary in India - PayScale

Biz Molecules: Digital Marketing HR Consultancy At Biz Molecules, we specialize in bridging the gap between digital marketing talent and the companies that need them. As a pioneering HR consultancy dedicated to the digital marketing sector, we understan

The Marketing Manager will be responsible for the following:New brand launches and events managementATL, BTL, Activations and Digital MarketingBrand marketing and GTM for new launches / variantsThe successful candidate will have the following:10+ years of experience in marketingExperience in ATL, BTL, Activations and Digital MarketingShould have experience in Automotive (4W or 2W) or consumer durables

Key Responsibilities:Develop and execute paid marketing strategies across multiple platforms to drive targeted traffic and achieve ROI goals.Manage advertising budgets effectively, allocating resources based on performance analysis and campaign objectives.Conduct in-depth keyword research and audience analysis to optimize ad targeting and maximize campaign effectiveness.Create compelling ad copy and design engaging visuals to capture audience attention and drive conversions.Monitor campaign performance metrics closely, making data-driven decisions to optimize campaigns for better results.Stay updated on industry trends and best practices in paid advertising, implementing innovative strategies to stay ahead of the competition.Collaborate with cross-functional teams including creative, analytics, and product to ensure alignment and support overall marketing objectives.Conduct A/B tests and experiments to identify opportunities for improvement and refine campaign strategies.Generate regular reports and presentations to communicate campaign performance and insights to stakeholders.Continuously evaluate and refine targeting parameters, ad formats, and bidding strategies to improve campaign efficiency and effectiveness.Successful Candidate:3-6 years of experience with B2C clients for the US market. Expertise: Performance Marketing, Paid media, google ads, meta ads, TikTok ads, traffic, lead generation and acquisition. Willing to work in the US Shift.

Develop and implement a comprehensive brand strategy that aligns with the company's overall business objectives. This includes defining brand positioning, target audience, and competitive differentiation.Collaborate with cross-functional teams, including Sales, Product Development, Supply Chain, and Finance, to ensure alignment and support for brand initiatives.Collaborate with cross-functional teams, including Sales, Product Development, Supply Chain, and Finance, to ensure alignment and support for brand initiatives.Ensure brand consistency and compliance with brand guidelines across all marketing and communication channels.Build and lead a high-performing brand team, providing guidance, mentor ship, and performance feedback to team members10-15 years of relevant brand management experienceMaster's degree in Marketing, Business Administration, or a related fieldPossess excellent interpersonal, communication (written & oral) and organisational skills

DESCRIPTIONWe are looking for an experienced commerce professional to manage operations and process optimisation for our Digital Shared Services Marketing team. This individual should enjoy a fast-paced environment where they can affect the customer experience and be an instrumental part of expanding our foot print into multiple digital teams.- The role will require the candidate to quickly understand the marketing tools, operation and business.- Troubleshoot and drive resolutions to ensure reliable and operationally effective work flow; improve processes and reduce discrepancies- Execute marketing campaigns across various platforms - Perform deep-dive on the KPIs and report out the findings- Perform quality check to qualify user experience. Candidate need to use software tools for quality audit, content editing and data capture- Work with various teams (e.g. Marketing, program teams) to help drive tools and process improvements that affect marketing workflows- Drive appropriate data oriented analysis, adoption of technology solutions and process improvement projects to achieve operational and business goals- Manage stakeholder communication across multiple lines of business on operational milestones, process changes and escalations- You exhibit expertise on different SOPs & prove ability to determine right usage when required.- You leverage your expertise to build collaborations with internal teams to contribute on team goals.- Exhibits proficiency in business communication to be clear & concise in verbal and written communication.- You identify blockers to processes and escalate issues via appropriate channels. You also follow through on resolutions or flag it to the right POCs.We are open to hiring candidates to work out of one of the following locations:Chennai, TN, INDBASIC QUALIFICATIONS- 5+ years of sales or account management experience- 5+ years of digital advertising and client facing roles experience- Experience with Excel- Experience analyzing data and best practices to assess performance driversPREFERRED QUALIFICATIONS- Knowledge of e-commerce and the book industry

Do you want to work for an organization that has a strong purpose towards driving change to defeat diabetes and other serious chronic diseases such as obesity, rare blood and rare endocrine diseases?If so, you could be the right person to join our Commercial GBS unit as a Global Marketing Manager within Diabetes therapy area. Join us for a life:changing career.About the departmentThe Commercial and Corporate Affairs, GBS unit is responsible for driving deliverables for multiple Corporate Vice President (CVP) areas within Commercial Strategy and Corporate Affairs area including Insulins, GLP1 Diabetes and Obesity, Other Serious Chronic Diseases marketing, Market Access, Commercial Planning, Sustainability and Commercial Operations. The positionThe primary role of this position is to drive commercial strategy and performance for Commercial Diabetes team, lead the team and work towards ensuring success of the responsible product portfolio by driving relevant projects, being responsible for marketing deliverables according to the plan and to manage complex core processes in marketing for assigned tasks such as budget planning, approval, etc. Commercial Diabetes team is responsible for driving insights, commercial strategies, collaterals, Therapy Area development, Lifecycle management, Launch planning and develop future proof strategies for upcoming launches.This role requires strong leadership and ability to collaborate across organisational boundaries i.e. HQ, Business Areas and affiliates.:Contribute towards development of commercial strategy, required communication collaterals and campaigns:Ensure continuous innovation and optimize productivity by integrating and developing new tools and bringing external perspective thereby ensuring it's well integrated with Commercial Diabetes area approach:Build newer capabilities to ensure organization achieves strategic objectives in Commercial Diabetes area:Continue developing strong people management/leadership capabilities within the team and drive excellence in Quality and ExecutionRequired Qualification and Experience :Master's degree or above in relevant area:10+ years of experience in pharmaceutical marketing and sales, project management:People management experience is must exhibiting the following competencies::Marketing strategy formulation and implementation:Launch Excellence:Leadership:Planning and organisation:Strong communication and interpersonal skills:Strong analytical skills : ability to make data driven and fact:based decisions:Quality mind:set:Proven track record working in global and/or regional environment preferred:Diabetes therapy understanding and experience is preferredWorking at Novo NordiskAt Novo Nordisk, your skills, dedication and ambition help us change lives for the better. In exchange, we offer you an opportunity to work with extraordinary talent and benefit from a range of possibilities for professional and personal development. We create value by putting patients first. Working here is not just a way to make a living, but a way to make a difference.ContactTo submit your application, please upload your CV and motivational letter online (click on Apply and follow the instructions). Deadline31st May 2024We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.At Novo Nordisk we recognize that it is no longer good enough to aspire to be the best company in the world. We need to aspire to be the best company for the world and we know that this is only possible with talented employees with diverse perspectives, backgrounds and cultures. We are therefore committed to creating an inclusive culture that celebrates the diversity of our employees, the patients we serve and communities we operate in. Together, we're life changing.

Department :Commercial, GBSDo you want to work for an organization that has a strong purpose towards driving change to defeat diabetes and other serious chronic diseases such as obesity, rare blood and rare endocrine diseases? If so, you could be the right person to join our Commercial and Corporate Affairs team as a Global Marketing Manager with Diabetes therapy area. Join us for a life:changing career.About the departmentThe Commercial, GBS unit is responsible for driving deliverables for multiple Corporate Vice President (CVP) areas within Commercial and Corporate Affairs, including Insulin, GLP:1 and Obesity, and other serious Chronic diseases marketing, Market access, Commercial Planning, sustainability and Commercial Operations. The PositionThe primary role of this position is to drive commercial strategy and performance for Commercial Diabetes team lead, the team and work towards ensuring success of the responsible product portfolio by driving relevant projects, being responsible for marketing deliverables according to the plan and to manage complex core processes in marketing for assigned tasks such as budget planning, approval, etc. Commercial Diabetes team is responsible for driving insights, commercial strategies, collaterals, Therapy Area development, Lifecycle management, Launch planning and develop future proof strategies for upcoming launches. This role requires strong leadership and ability to collaborate across organisational boundaries i.e. HQ, Business Areas and affiliates.:Contribute towards development of commercial strategy, required communication collaterals and campaigns.:Ensure continuous innovation and optimize productivity by integrating and developing new tools and bringing external perspective thereby ensuring it's well integrated with Commercial Diabetes area approach.:Build newer capabilities to ensure organization achieves strategic objectives in Commercial Diabetes area.:Continue developing strong people management/leadership capabilities within the team and drive excellence in Quality and Execution.Qualifications:Master's degree or above in relevant area:10+ years of experience in pharmaceutical marketing and sales, project management:People management experience is must exhibiting the following competencies:stylelist:style:type:circle::Marketing strategy formulation and implementation:Launch Excellence:Leadership:Planning and organisation:Strong communication and interpersonal skills:Strong analytical skills : ability to make data driven and fact:based decisions.:Quality mind:set.:Proven track record working in global and/or regional environment preferred.:Diabetes therapy understanding and experience is preferred.Working at Novo NordiskNovo Nordisk is a leading global healthcare company with a 100:year legacy of driving change to defeat serious chronic diseases. Building on our strong legacy within diabetes, we are growing massively and expanding our commitment, reaching millions around the world and impacting more than 40 million patient lives daily. All of this has made us one of the 20 most valuable companies in the world by market cap. Our success relies on the joint potential and collaboration of our more than 63,000 employees around the world.ContactTo submit your application, please upload your CV online (click on Apply and follow the instructions).Deadline20th May 2024.We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.At Novo Nordisk we recognize that it is no longer good enough to aspire to be the best company in the world. We need to aspire to be the best company for the world and we know that this is only possible with talented employees with diverse perspectives, backgrounds and cultures. We are therefore committed to creating an inclusive culture that celebrates t

DESCRIPTIONAmazon strives to be Earth's most customer-centric company where people can find and discover virtually anything they want to buy online. We are seeking creative, goal-oriented and highly entrepreneurial people to join our exciting and fast-paced team. We are focused on growing and developing a smart assortment of brands, with the best possible shopping experience for our customers. Come join our marketing team and help transform the way India buys and sells.The Other Hardlines (Categories include Home, Kitchen, Furniture, Sports, Lawn & Garden, Automotive, Business & Industrial Equipment, Home Improvement) Marketing Team is looking for a customer obsessed, think big, result-oriented marketing leader to lead discovery initiatives for all categories at a business unit level. Our mission is to create a world-class shopping experience where customers will discover, research, and buy from the largest selection of home products in India. Joining the marketing team means partnering with a dynamic and creative group who set a high bar for innovation and success in a fast-paced and changing environment. We are looking for a talented, smart and entrepreneurial marketing professional who will be responsible for driving customer adoption for cutting edge customer-facing innovations aiding discoverability of selection for tens of millions of products across Home categories. The Sr. Marketing Manager will also be responsible for ongoing optimization and driving merchandizing excellence across categories via all discovery channels (gateway & key category pages/stores), holding the design charter for the PL, driving the entire automation & personalization charter for the PL along with Vernacular charter & Product marketing where needed. Key responsibilities include:• Owning gateway channel for Home categories and raising the bar on communication to customers entering through gateway• Define & work on the GW & +1 pages Automation & Personalization charter working closely with central teams.• Define merchandizing strategies across customer facing pages and partner with marketing teams across categories to align towards a common strategy• Own and raise the bar for customer facing design & communication across touch points• Partner with central teams to create new partnerships as avenues for driving incremental traffic for OHLF categories• Develop scalable ways to automate and report performance & areas of opportunity across free and paid traffic channels• Establishing guidelines and best practices across teams, including guiding other marketing resources to identify areas of opportunity to optimize traffic and/or merchandizing• Owning and enabling customers to discover what they are looking to buy from tens of millions of products available across home categories• Partnering with product teams to drive customer adoption of global and local innovations, helping create a highly personalized shopping experience and enabling discoverability of products for customers looking to shop for their home• Understand customer behavior and pass back data & insights to product teams in order to prioritize their roadmap & double down on key focus areas• BASIC QUALIFICATIONS • MBA from premium institute with 5+ years of experience in marketing, ecommerce, program and/or product management• Experience in operating, managing, and delivering results in a customer-facing online retail/services marketing or product management role• Proven success in delivering online products and services in a high growth environment• Excellent written and verbal communication skillsPREFERRED QUALIFICATIONS• Demonstrated ability to manage multiple projects - prioritization, planning and task delegation• Ability to think and react in a high-energy, fast paced environment• Ability to use hard data and metrics to make and support decisions. High proficiency with Excel• Proven ability to manage large and complicated projects with experience leading cross-functional projects and teams• Strong alignment to Amazon’s Leadership PrinciplesKey job responsibilities•Owning gateway channel for all categories and raising the bar on communication to customers entering through gateway•Define & work on the GW & +1 pages Automation & Personalization charter working closely with central teams.•Define merchandising strategies across customer facing pages and partner with teams across categories to align towards a common strategy•Own and raise the bar for customer facing design & communication across touch points•Partner with central teams to create new partnerships as avenues for driving incremental traffic for OHLF categories•Develop scalable ways to automate/report performance & areas of opportunity across free and paid traffic channels•Establishing guidelines and best practices across teams, including guiding other marketing resources to identify areas of opportunity to optimize traffic and/or merchandising•Owning/enabling customers to discover what they are looking to buy from tens of millions of products available across home categories•Partnering with product teams to drive customer adoption of global/local innovations, helping create a highly personalized shopping experience and enabling discoverability of products for customers looking to shop for their home•Understand customer behavior and pass back data & insights to product teams in order to prioritize their roadmap & double down on key focus areasWe are open to hiring candidates to work out of one of the following locations:Bengaluru, KA, INDBASIC QUALIFICATIONS- 5+ years of professional non-internship marketing experience- 7+ years of developing and managing acquisition marketing or channel programs experience- Experience using data and metrics to drive improvements- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)- Experience building, executing and scaling cross-functional marketing programs- Experience communicating results to stakeholders- Experience developing and executing campaigns across a multitude of timezones and languagesPREFERRED QUALIFICATIONS- Experience driving direction and alignment with large cross-functional teams and agency partners- Experience designing and executing joint marketing plans with strategic alliance partners with global footprint

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The incumbent would report into the Unit Manager and be responsible to:1. Delivering primary revenue targets for foods as per AOP2. Deliver trade spends (cost) as per AOP3. Delivers Brand/Package distribution per AOP for Core and Innovation packs4. Deliver Premiumization Revenue as per AOP5. Build necessary plans to consistently grow market share for Foods in each category6. Work with teams to develop account / channel specific strategies, standards for merchandising, range, promotions, pricing and communicates the same to the field7. Lead the team in the execution of AOP programs, including the preparation & implementation of marketing initiatives & service8. Ensure spends hygiene across channels - Retail, Wholesale, Spoke, Organized trade for all packsThe successful candidate should have* An MBA with 5 years of experience* 1 traditional/ general trade ASM stint in FMCG is pre-requisite* Strong analytical & presentation skills (MS Excel, PPT expert)