Job Summary:About the Role:Brand Solutions help generate incremental revenues for the business to monetise assets beyond FCT. The Pricing & Strategy team within the Brand Solutions PRS vertical focusses on pricing, grid evaluations and driving the Brand Solutions revenue for the Entertainment network. The incumbent shall work on effective pricing to land deals at the right premiums and thereby revenue maximization of all Brand Solutions deals. The team also is critical in planning & forecasting for the business and also provide research based insights to sales teams for identifying and closing deals.Context:This position is expected to be part of the Brand Solutions Product & Revenue Strategy team focusing on creative solutions and collateral linked support to sales acquisition, revenue maximization and retention of clients utilizing content lead & non FCT monetization strategies for the Entertainment & Kids cluster at Disney-Star. This is done through effective forecasting, planning, pricing and property integrations based on deep understanding of client needs and content. The team also focusses on research driven insights to identify client & categories to help build the portfolio as well as post evals of successfully executed deals.Key Responsibilities:Driving Revenue & Yield DeliveryPlanning for AOP and tracking and delivery of the sameProjections planning, forecasting & tracking with sales on a monthly/ weekly basis on funnel, revenues & spendsBusiness planning on a month-on-month basis & forecasting for subsequent quartersScoping & Identifying growth levers and opportunities & reviews with salesLong term annual deals with select clientsCosting & GridsWork closely with the Creative Team for pricing of the ideas curatedPricing & costing for all proposals. Driving premium in both production & airingProduction cost estimations for projects and liaising with commercial/ marketing teams for costs and negotiations to optimize production costingAiring grids for creatives made by the Brand Solutions teamPublish Rate cards for Brand Solution elementsData- driven Analytics and InsightsTracking market insights & industry updates to inform strategy & salesData Analysis for select pitches, sector/category analysis and preparing measurement based use-casesUnderstanding Brand briefs and provide insights to substantiate the creative ideas curated by the Ideation teamPost evals for large deals as neededBARC, Distillery & Primary-Secondary researchCross functional interactionsAd Sales/ Channel PRS/ Channel marketing teams/ Commercial teams/ Production Houses/ Operations/ Consumer Insights/ Distillery/ S&P/ LegalPerformance Measures:Achievement of assigned targets within the specified time frameDriving pricing agenda and effective implementation of Brand Solutions campaignsStrong internal and external relationsQuality of solutions provided and contribution to the success of campaigns executedQualifications:3-5 years work experienceMBA in sales & marketingStrong quantitative and analytical abilityStrong inclination to do secondary research and think strategically basis insightsKnowledge of BARC /YUMI desirable though not sacrosanctPersonal Attributes:Strong Interpersonal skills with an assertive personalityAbility to multitask and to deal with dynamic and fast paced internal & external environmentEye for detail and ability to meet deadlinesGood communication, interpersonal, customer and problem-solving skillsAbout Disney Star:Disney Star is a leading media & entertainment company in India that reaches over 700 million viewers a month in nine different languages. Our entertainment portfolio which cuts across general entertainment, movies, sports, infotainment, kids, and lifestyle content generates over 20,000 hours of original content every year.Disney+ Hotstar, India's leading streaming platform, enables us to reach and entertain audiences anywhere, anytime. Disney+ Hotstar has changed the way Indians consume their entertainment - from their favourite TV shows and movies to sporting extravaganzas.With leadership positions in every segment it occupies, Disney Star has been redefining the media landscape for more than 30 years now, anchored on the three pillars of storytelling, innovation and an unwavering focus on delivering to the expectations of our audiences.Join us, and let's continue to inspire a billion imaginations.About The Walt Disney Company (India): Star India has defined the Indian media landscape for more than 30 years, and is one of the country's leading media conglomerates, reaching more than 700 million viewers a month on TV across India and over 100 other countries. About The Walt Disney Company: The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney's stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished. This position is with Star India Pvt Ltd (SIPL) , which is part of a business we call The Walt Disney Company (India) .Salary: . Date posted: 04/23/2024 07:19 AM