Seo Analyst Salary in India - PayScale

What are we looking for in you Technical end-to-end design for stories by collaborating with business analyst/product owner, technical architect and clients Implement stories end-to-end, which includes Frontend, Backends for Frontend (BFF), Caching and also service orchestration in some cases) using best engineering practices like test-driven development, SOLID principles and consideration of non-functional requirements like performance, scalability, security or cloud readiness (as applicable) at the story level Automates testing at unit, module and integration level as needed using tools relevant for the platform (e.g. Jasmine, Jest, Karma, Webdriver.io etc.) Focus on quality by implementing best practices like logging, calling out technical debt, meeting KPIs using code quality tools like SonarQube, ESLint (customize and sync with Sonar), Stylelint/Sasslint and so on. Hands-on with automating redundant work, like common component structure, both in terms of scaffolding as well as using the right design patterns / creating abstractions. Mentor junior engineers in helping review code, guiding on technical decision makingKey Requirements: 4-9 years'' experience Hands-on knowledge of HTML5, CSS3, JavaScript Hands-on experience working with Object Oriented JavaScript (OOJS), JavaScript - and practical uses in building complex interactive experiences, primarily with ECMAScript 2015+. You should be up-to-date with new specifications (different stages), and also, using transpilers like Babel to use features from all stages Good understanding of creational and structural design patterns in JavaScript Experience working with Single Page Applications (SPA) with universal rendering capabilities. Good understanding of React.js, its core principles - lifecycle methods, virtual DOM etc. and at least 6 12 months hands-on experience with the same Understanding of one-way data flow and the Flux architecture. Understanding of stateful (container) vs stateless (presentational) components and how to break down the application page into components Core understanding of how React''s state management works out of the box. Understanding of different CSS architectures that go hand-in-hand with React.js application development. Pros and cons of component-level CSS vs global and where to apply each Thorough understanding of Webpack bundler (version 2+). Good understanding of the Web Components standard. Hands-on experience with building Progressive Web Apps (PWAs) on any framework. Hands-on experience with Frontend Performance Optimization especially in a React application with respect to resource loading strategy, CPU/Memory profiling on the browser. Hands-on experience with test-driven development using Jest or equivalent. Familiar with snapshot testing, code coverage. Experience working with utilities like Enzyme Experience using fluid grids, and building responsive/adaptive websites using Bootstrap etc. Understanding of SEO and accessibility and making it part of the development workflow Moderate to Strong graphics manipulation/optimization skills using Photoshop is a plus.Knowledge & experience of the below skills will earn additional brownie points: Logically understands relational databases like MySQL and non-relational databases like MongoDB and can manage to work with it. Hands-on experience with GraphQL. Hands-on experience working with client-side templating languages like Handlebars, Mustache, etc. Hands-on experience with Functional Programming (FP) Hands-on experience working with frontend build systems and automating the same using any task runner Understanding of hybrid vs native mobile apps and pros/cons with respect to PWA.Hands-on experience working with server-side JavaScript frameworks like Express, Koa, Hapi etc. (based on Node.js Good understanding of REST APIs and Microservices. Should have an understanding of how resources are organized and how an application should align based on the same. You are expected to have an understanding of how CRUD operations map to HTTP methods for a well-designed service. Hands-on with DevOps pipeline and able to tweak/change build/deployment pipeline as needed in the context of a module (e.g. Jenkins / Travis / Now.sh / Gitlab) Experience with configuring Webpack from scratch and working knowhow of Rollup / Parcel.4.00-9.00 YearsBachelor Of Technology (B.Tech/B.E)

Responsibilities : carrying out keyword research using software such as Moz to optimise web content tracking metrics such as organic traffic, conversion rates and time spent on page using platforms such as Google Analytics monitoring and reporting on sea

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Developing and implementing PR strategies: Responsible for developing and implementing PR strategies that align with the business goals and objectives. This involves identifying target audiences, crafting key messages, and selecting the most effective communication channels.Building and maintaining media relationships: Responsible for building and maintaining relationships with journalists, editors, influencers, and thought leaders. This involves identifying the right contacts, pitching stories, and securing media opportunities.Managing crisis communications: Responsible for managing crisis communications and issues management. This involves developing crisis communication plans, monitoring and responding to issues, and providing guidance to the executive leadership team.Creating compelling content: Responsible for creating compelling content and messaging for internal and external audiences. This involves writing press releases, talking points, speeches, pitches, and other communications materials.Planning and executing events: Responsible for planning and executing events that support the brand's initiatives and programs. This involves identifying event opportunities, developing event plans, and managing event logistics.Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertisingMaintaining our social media presence across all digital channelsMeasuring and reporting on the performance of all digital marketing campaignsIdentify trends and insights, and optimize spend and performance based on the insightsBrainstorm new and creative growth strategiesCollaborate with internal teams to create landing pages and optimize user experienceMinimum 5+ years of relevant expereince in digital brand building and PR communications Strictly from FMCG or D2C background Excellent written and verbal communication skills, with the ability to influence and collaborate with cross-functional teamsStrong knowledge of digital marketing strategies, including SEO, SEM, social media marketing, email marketing, content marketing

Département : Multi:Channel Engagement (MCE)We are looking for an experienced Multi:Channel Engagement Professional to support the fast:growing Indian affiliate. India is one of the fastest:growing economies in the world and is also one of the most dynamic and complex markets in the Region APAC (Asia Pacific). While it offers unique opportunities for impacting the business, it will also support accelerating your personal development. Apply nowThe positionAs the Content Innovation Lead, your role is to drive innovative content strategies within the diabetes community to enhance user experience and foster engagement. Youll leverage design thinking principles and AI technologies to optimize content creation and delivery. Your primary focus is to ensure that the platform delivers valuable content to individuals with diabetes, caregivers, and healthcare professionals. This requires generating innovative ideas, facilitating design thinking practices, and using data:driven insights. As part of your responsibilities, you will be expected to: ::Work together with the content strategy team to devise innovative content strategies that are in line with the organizations key result areas.:Incorporate AI technologies into content strategies, with a focus on personalized content delivery and improving user experiences.:Lead and facilitate cross:functional brainstorming sessions to generate fresh and engaging content ideas.:Work closely with technology teams to implement AI:driven personalization and content optimization, and use AI technologies to tailor content for specific audience segments, maximizing user engagement and relevance.:Curate, create and oversee the development of educational resources for different target audiences.:Monitor and analyse the performance of content initiatives and campaigns, utilizing key metrics such as user engagement, conversions, and user feedback to evaluate the effectiveness of the content.:Collaborate with cross:functional teams, including marketing, design, and product development, to align content initiatives with the broader business objectives.Qualifications:Bachelors degree in Communications, Marketing, Journalism, or related field.Need to have::Minimum 5 years of experience in content strategy, creation, and development, with a focus on innovation and audience engagement.:Proven track record of implementing design thinking practices for user:centric content solutions.:Experience with AI technologies to optimize content creation and personalization.:Ability to conduct data analysis using SEO and social listening tools.:Creation of educational resources for diverse diabetes audiences.:Collaboration with cross:functional teams to align content initiatives with business objectives.:Previous work in healthcare or diabetes:related topics desirable.:Proficient in CMS and digital marketing platforms.:Strong communication and interpersonal skills, with a passion for creativity and innovation.:Demonstrated ability to work independently and in multi:national and multi:functional teams.Nice to have::A good understanding of the global and India pharmaceutical market.:Diabetes or other endocrine therapy area knowledge is an advantage.About the departmentNovo Nordisk is a Denmark based multinational with leadership in diabetes. Novo Nordisk India affiliate office is located in Bangalore and has more than 1400 people working across the country in various functions. The BI Analyst reports directly to the Manager : CRM and Data Science.Working at Novo NordiskNovo Nordisk is a leading global healthcare company with a 100:year legacy of driving change to defeat serious chronic diseases. Building on our strong legacy within diabetes, we are growing massively and expanding our commitment, reaching millions around the world and impacting more than 40 million patient lives

Do you want to help solve the worlds most pressing challenges? Feeding the worlds growing population and slowing climate change are two of the worlds greatest challenges. AGCO is a part of the solution Join us to make your contribution.AGCO is looking to hire candidates for the position of Senior eCommerce Insights Analyst.The successful candidate will play a pivotal role in AGCOs digital transformation journey, leveraging data analytics to drive strategic decision:making and enhance the performance of our eCommerce platform. Reporting directly to the eCommerce Manager, the Senior eCommerce Insights Analyst will be responsible for leading the analysis and reporting efforts, providing actionable insights to optimize customer experience, increase conversions, and drive revenue growth.Your Impactstylemargin:bottom:11.0px::Dashboard Creation and Reporting: Lead the development of comprehensive dashboards and reports using advanced data visualization tools such as Tableau, Looker Studio, and others. Collaborate with cross:functional teams to ensure the delivery of actionable insights that inform data:driven decisions. :Data Analysis: Collect, analyze, and interpret data related to online sales, website traffic, customer behavior, and other eCommerce metrics using tools such as Google Analytics, Tableau, Search Console and others. :Advanced Statistical Analysis: Apply advanced statistical methods, including predictive modeling, clustering, and regression analysis, to extract meaningful insights from eCommerce data and identify opportunities for optimization. :Performance Monitoring: Track key performance indicators (KPIs) such as conversion rates, average order value, customer acquisition cost, and customer lifetime value to assess the effectiveness of eCommerce strategies and initiatives.:A/B Testing: Support with the planning, execution, and analysis of A/B tests and multivariate tests on website elements, product listings, and promotional campaigns to optimize conversion rates and user experience. :Customer Segmentation: Utilize customer data to segment audiences based on demographics, behavior, purchasing patterns, and other attributes, enabling targeted marketing campaigns and personalized recommendations. :Competitive Analysis: Monitor competitors eCommerce activities, including pricing strategies, product offerings, promotions, and user experience, to identify opportunities and threats in the market. :Optimization Strategies: Identify opportunities for website optimization, including navigation improvements, content enhancements, checkout process refinement, and mobile responsiveness, to enhance user experience and drive conversions. :Stakeholder Collaboration: Collaborate with various teams such as marketing, sales, brands and product management to align eCommerce initiatives with broader organizational strategies and objectives. :Strong Communication Skills: Effectively communicate insights and recommendations to stakeholders at all levels of the organization, translating complex data analyses into actionable strategies for enhancing eCommerce performance. :Project Management: Lead and manage projects related to eCommerce analytics, including coordinating with cross:functional teams, setting project timelines, and ensuring timely delivery of deliverables. Your Experience and Qualificationsstylemargin:bottom:11.0px::Bachelors degree in Business, Marketing, Statistics, Economics, or a related field. :Minimum of 12 years of experience in online/digital consumer marketing, B2C eCommerce, or related industries. :Minimum of 10+ years of experience using advanced data analytics tools such as Tableau, Looker Studio, or similar. :Proficiency in Google Analytics 4 and SEO principles. :Strong analytical and quantitative skills, with the ability to perform advanced statistical analyses. :Excellent communication and

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