Online Marketing Manager Salary in Chennai - PayScale

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Job Number 24070130Job Category Sales & MarketingLocation Four Pts by Sheraton Mahabalipuram Resort & Convention Ctr, ECR-OMR Junction, ECR Rd, Chennai, Tamil Nadu, India VIEW ON MAP Schedule Full-TimeLocated Remotely? NRelocation? NPosition Type ManagementJOB SUMMARYThe Marketing and Communications Manager is part of an important team that creates and executes property-level communications to our customers. Under the leadership of the Director of Marketing and Communication, this role promotes on-brand messaging to customers through traditional, digital, and social media channels all with the goal of enhancing the image of the hotel. This role helps build direct marketing plans, targeted campaigns, and activated channels to the end of driving consumer awareness and preference, increasing market share, and building broader portfolio and brand awareness. This role focuses on showcasing Food and Beverage promotions, both to hotel guests and to local patrons. As part of the Marketing and Communication team, this role is fully connected into resources in their region; Marketing and Communication Managers liaise and build deep partnerships with their regional eCommerce and Marketing teams to verify all local, social, and digital marketing efforts are effectively integrated with the selling efforts for the organization. This role also gets to do a little bit of everything, from balancing traditional and digital marketing and eCommerce activities to contributing to public relations (PR) activities for the hotel. Success is measured by how well they help drive the sales and revenue strategy of the property, social media engagement and also by how effectively leveraged the resources around them are to create truly compelling marketing and communications campaigns.CANDIDATE PROFILE Education and ExperienceRequired: • 2-year degree from an accredited university in Marketing, Public Relations, Business Administration or related major and 4 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising experience preferred OR • 4-year bachelor's degree in Marketing, Public Relations, Business, or related major; 2 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising agency experience preferred.CORE WORK ACTIVITIESHotel Marketing and Advertising • Executes annual marketing plan to budget, in consultation with the GM, Food and Beverage leader, Operations leaders, Director of Marketing Communications, and cluster marketing and ecommerce teams. • Partners with Operations, Food & Beverage and Sales teams to execute promotions and campaigns to target in-house guests with promotions that drive incremental revenue to the hotel. • Acts as the liaison between the marketing department and advertising agency on the tactical advertising campaigns' creative and media plans, particularly for food and beverage promotions. • Manages F&B media schedules and verifies prompt settlement of accounts. • Partners with property Revenue Management to verify correct offer loading, verifying advertisement targeting is correctly directed at relevant consumer groups • Executes email marketing, and display advertising. • Maintains frequent, active engagement with Cluster eCommerce manager to verify alignment, pull-through, and 2-way communication about the status, performance evaluation, opportunities, and issues related to online programs and initiatives. • Verifies all advertising for the hotel in digital channels is in alignment with brand voice.Social Media Content Management • Facilitates social media engagement and updating content in local digital channels (e.g., hotel website, travel sites). • Develops and executes promotions campaign in F&B, weddings, spa, rooms and conferences through relevant digital and social media channels. • Engages in proactive online reputation management by surfacing relevant guest comments (positive or negative) in social media channels and responds accordingly.Public Relations and Visual Asset Management • Develops a comprehensive PR plan per quarter along with agency and and executes post sign-off from GM. • Maintains a comprehensive list of local media contracts, with particular emphasis on food critics and bloggers. • Manages assigned accounts as per the media account management system. • Writes and distributes all press releases for property events, promotions, and outlets. • Manages the execution of hotel sponsored events, community/government relations activities, and press promotional activities. • Supports pull through of impactful PR strategy & activities to drive quality press coverage through media engagement, in alignment with communications objectives. • Verifies the news clippings and other online, print, and social media mention report is completed on a monthly basis for property distribution. • Manages external vendors and media agencies; works with agency partners and continent PR leader to identify strategic media buys for their hotel(s). • Surfaces and vets PR leads from the continent PR Leader regarding which are the best media to promote the hotel. • Supports the co-ordination of photography for F&B advertising, collateral and public relations purposes between the hotel, advertising agency and the regional field marketing teams. • Manages photo shoots for seasonal or festive promotions in partnership with the cluster or area marketing team. • Acts as central point of contact for regionally approved local photographers for food, amenity, and property imagery; coordinates with area or cluster marketing to verify all photography adheres to brand voice.Direct Marketing and Collateral Development • Coordinates and executes Hotel and F&B printed materials. • Controls quantity and inventory of all Hotel marketing collateral and verifies copies are filed in a comprehensive manner. • Assists in the production of all property, F&B display, and temporary signage in hotel public areas. • Promotes collection of competitors collateral and publicity on a monthly basis. • Manages the execution of F&B direct marketing activities. • Verifies all collateral is as per brand standard guidelines and in compliance with Brand Standard Audit (BSA).General • Assists and manages the development, co-ordination and execution of all communications activities with a strong emphasis on property F&B promotions and campaigns. • Helps with the publication of hotel's newsletter(s). • Supports communications duties and functions as deemed necessary. • Assists in the liaison and execution of joint F&B promotions. • Works with eCommerce to verify the Hotel's website and related websites are updated on a regular basis. • Partners with Director of Marketing to create marketing plan aligned to hotel sales and revenue strategy. • Provides training and marketing leadership and act as a marketing subject matter expert for GMs, Sales Leaders and Managers, and Revenue leaders. • Coordinates with property and above property eCommerce and Revenue Management teams to report success of property marketing and eCommerce performance. • Keeps abreast of competition and its collateral, advertising, and marketing efforts and constantly evolving digital and marketing trends.Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.Where timeless classics are woven with modern details. Where business meets pleasure. Where even when travelers are global, they can experience the local. As a member of the team, you will become part of our united Four Points by Sheraton community where everyone is welcome, we support each other, and every hotel matters. We provide exactly what guests need in an uncomplicated way. If you are seeking opportunities to put guests at ease in a friendly, genuine and approachable environment, join our team. In joining Four Points, you join a portfolio of brands with Marriott International. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.Salary: . Date posted: 04/21/2024 10:10 AM

Job Number 24070128Job Category Sales & MarketingLocation Sheraton Grand Chennai Resort & Spa, 280 ECR, Vedanamelli, Chennai, Tamil Nadu, India VIEW ON MAP Schedule Full-TimeLocated Remotely? NRelocation? NPosition Type ManagementJOB SUMMARYResponsible for completing marketing plan for property. Manages all e-commerce opportunities. Develops a good working relationship with tourism bureaus and community leaders.CANDIDATE PROFILE Education and Experience • High school diploma or GED; 2 years experience in the sales and marketing or related professional area. OR • 2-year degree from an accredited university in Marketing, Business Administration, Hotel and Restaurant Management, or related major; no work experience required.CORE WORK ACTIVITIESConducting Daily Marketing Activities that Achieve Department Goals • Assists in region-wide coordination of rooms, food and beverage, spa, and golf promotions. • Develops leisure marketing plan that addresses the distribution of rate offers, packages and programs designed to build occupancy. • Maintains, updates, and manages all web sites. • Coordinates offers and information for all publications and inserts with regard to brand loyalty reward mailings. • Develops brochure and property collateral materials. • Participates in all property imaging work (e.g., signage). • Uses and interprets all reporting necessary for sound marketing recommendations, including but not limited to DMA source market reports, past guest lists (utilizing leisure rate codes) and tracking. • Reviews and provides analysis on all website and email campaign tracking, for both individual property sites as well as corporate email campaign results and Marriott.com property reports. • Ensures consistent marketing message is communicated in all advertising and collateral efforts. • Manages marketing budget throughout year. • Provides regular tracking/ROI and analysis of promotions and website/email campaigns, using industry averages for ROI calculation, and uses this knowledge in future planning. • Tracks return on investment (ROI) of all marketing initiatives, including online, direct mail and print advertising. • Keeps track of actual versus planned marketing budgets and provides input and recommendations as needed regarding reallocation of funding. • Ensures consistency in individual property's voice on all guest touchpoints and marketing communications, not only following corporate graphic standards, but also on behalf of the individual property.Using Knowledge of Market Trends and Target Customer Information to Maximize Revenue • Evaluates new marketing opportunities for the property. • Ensures property is represented on all quality internet sites that have the potential of providing business. • Works closely with respective Convention Bureaus and Chambers of Tourism. • Uses and interprets all reporting necessary for sound marketing recommendations, including but not limited to DMA source market reports, past guest lists (utilizing leisure rate codes) and tracking. • Reviews and provides analysis on all website and email campaign tracking, for both individual property sites as well as corporate email campaign results and Marriott.com property reports. • Develops strategic marketing plan for property, includes group, leisure and local efforts. • Plans and supervises all photo shoots, developing shot list while keeping goals of property and brand image in mind.Building Successful Relationships that Generate Sales & Marketing Opportunities • Identifies and communicates with distribution channels that can sell distress inventory to drive property occupancy. • Provides all sales channels with creative and unique tools to assist in the sales and marketing of the property. • Acts as liaison between corporate and individual properties in rolling out programs and making sure that properties are taking advantage of all opportunities provided through corporate. • Works with media buyer to plan and execute advertising. • Assists property in developing promotions for various campaigns, keeping in mind strategy and goals of promotion as well as Look No Further prerequisites. • Assists property with materials, tracking/analysis and presentations to owners. • Acts on behalf of property with all vendors, exacting a balance between quality work and price, requesting estimates and approving all materials as needed.Additional Marketing Responsibilities • Keeps detailed files and records on all matters relative to property's marketing materials (photo usage rights, vendor contracts, etc.). • Ensures that property is following all corporate marketing guidelines. • Approves all invoicing through MarrCom office.Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.When you join the Sheraton family, you become a member of its global community. We've been a place to gather and connect since 1937. At Sheraton, associates create a sense of belonging in more than 400 communities around the world. We invite, we welcome, and we connect guests through engaging experiences and thoughtful service. If you're a team player who is excited to deliver a meaningful guest experience, we encourage you to explore your next career opportunity with Sheraton. Join us on our mission to be 'The World's Gathering Place'. In joining Sheraton Hotels & Resorts, you join a portfolio of brands with Marriott International. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.Salary: . Date posted: 04/22/2024 04:10 PM