Marketing Salary in West Bengal - PayScale

Retail MarketingUnderstand consumer journey and highlight interventions to inspire, attract and convert and bring back customersRollout campaign in-stores basis commercial annual calendar via window communication, POSM, digital screens etc. for all store types across tiers of cities, national and international marketsRetail Customer ExperienceCreate a standardised retail customer experience for all brandsBring alive retail CX via rolling out immersive experiential elements like in-store radio, brand fragrance, new technology elements like QR, AR etc to put shoppers in buying mood. Standardize elements across franchise partner stores to offer a uniform brand experienceMeasure Retail CX impact on sales and drive improvementsRetail Media Network(RMN):Evaluate retail media network touchpoints across store types and standardize their role and communicationExplore opportunities to promote partner brands and monetize wherever possibleConsumer PromotionsEvaluate consumer offers and promos(EMI's, cashbacks, credit card points redemption, gift card etc.) basis commercial calendar, identify partner brands, construct proposition, pilot in a few stores and roll them nationally to attract and convert customersVisual MerchandisingDevelop retail store identity for new concepts, store design, shop in shops etcPlan, create and execute overall visual merchandising strategy. Design appealing merchandise displays in order to attract & convert visitors in the storeDesign various window displays, signs and promotions displaysTest different visuals across digital screens, lit boxes, banners and see which ones to roll out basis effectivenessOthersCommunicate with cross-teams such as Merchandising and Projects for strategy, opportunities and initiativesIdentify and track key KPIs, RoI reports. Manage budget, collaborate with partnersKeep abreast with industry and market trends- 10+ Years experience in Retail Apparel Industry - Well versed with Retail Marketing and Visual Merchandising- Managing a team of 6-7 people

Relocation Assistance Offered Within Country159358 : Kolkata, West Bengal, IndiaWho We AreColgate:Palmolive Company is a caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet. Focused on Oral Care, Personal Care, Home Care and Pet Nutrition, we sell our products in more than 200 countries and territories under brands such as Colgate, Palmolive, elmex, hello, meridol, Sorriso, Tom's of Maine, EltaMD, Filorga, Irish Spring, PCA SKIN, Protex, Sanex, Softsoap, Speed Stick, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill's Pet Nutrition.We are recognized for our leadership and innovation in promoting sustainability and community wellbeing, including our achievements in decreasing plastic waste and promoting recyclability, saving water, conserving natural resources and improving children's oral health.If you want to work for a company that lives by their values, then give your career a reason to smile and join our global teamAbout UsWould you like to be part of a team that is building a future to smile about? What about having the opportunity to collaborate with teams across the world, full of stimulating discussions, and making impactful contributions?If this is how you see your career, Colgate is the place to beOur dependable household brands, dedicated employees, and sustainability commitments make us passionate about building a future to smile about for our employees, consumers, and surrounding communities. We, at Colgate, take immense pride in our brand which fuels our workplace to encourage innovative thinking, champion experimentation, promote authenticity and thus contribute to our enduring success.If you want to work for a company that lives by their values, then give your career a reason to smile...every single day What is the purpose of this role?Retail Marketing team (commonly known as Trade Marketing in other organizations) in CP is the key bridge between Consumer Marketing and Field Sales teams to drive the companys business objectives and strategic priorities. In this strategic role, you will be a part of the Branch Retail Marketing team supporting strategy for CP's NEXT branch (i.e. North and East India)Why is this exciting?The Asst. Branch Retail Marketing Manager is the key link with the field teams who drive the business. Your role as part of the branch RE team is to develop and drive the Retail Marketing strategy by category, by RE (Retail Environments like general trade, wholesale, standalone modern trade etc), and by region. Using data based decision making, you will work closely with Consumer Marketing to initiate / implement brand strategy in relevant states / RE's.What would be the responsibilities for this role?stylemargin:bottom:16.0px;margin:top:16.0px::Coordinating with central RE managers to share geo specific insights on GTM and driving GTM strategy on the ground through Field teams:Working with the Branch Finance Manager to ensure efficiency and effectiveness in all spends wrt trade / in:store etc.:Analysis of market share and ND/WD/internal data points/ITT/STT figures to arrive at the optimum strategy for CP in that state w.r.t. to category growth and share growth.:Conceptualizing in:market solutions to tap local business opportunities, and liaising with field teams for the successful implementation of the same.:Develop communication plan for Field team, RE's and for Key large customers:Successful execution of RE:wise activations that are planned:Work closely with Regional Managers to identify opportunities and actioning Go:to:Market strategies:Work as part of Retail Marketing with RE managers and Brand Managers to close quarter activation grids by category / brand / geographyWhat does the ideal candidate profile look like?stylemargin:bottom:16.0px;margin:top:16.0px::Re

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